bye-bye, bad smells. hello fresher, cleaner, cuddle-worthy pets

about wildfur

wildfur is a fur-care essentials line for dogs made to support everyday freshness.

inspired by nature, wildfur is designed for dogs who love the outdoors as much as they love cuddling on the couch. our gentle, high-quality formulas are thoughtfully made with over 95% natural ingredients, keeping cuddle time softer, sweeter, and fresher all day long. no bath necessary!

crafted with care

our fur-freshening spray combines simple ingredients with decades of experience in natural products and pet care to create an effective formula made for everyday use.

with over 95% natural ingredients and no alcohol, sulfates, parabens, or dyes — we use ingredients you can read, understand, and can feel good about using every day.

our story

meet naya, my precious german shepherd dog.

one day, naya went for a puppy play date. the good news? she had a blast. the bad news? upon pickup, she was smelly. we’re talking really smelly—and she brought home this strong, unpleasant odor that hung around our living room.

naya’s coat (as with all dog breeds!) is packed with natural oils that keep her skin protected. the risks of over-bathing and stripping your dogs coat are real, so we needed a gentle fur refresh spray, and fast (mostly so she would be allowed on the couch again).

what I found on the market were outdated options that made naya smell more like a bad discounted candle and less like a young, fresh, playful pup.

so I started dreaming up something different: a fur-freshening spray that was simple, as natural as possible, and pleasant to use. and most of all, something that actually worked for naya.

enter wildfur: where we're setting out to create the most natural and effective dog fur care line. it’s worked wonders on naya, and I know you + your dog will love it, too.

  • gentle scent

    inspired by nature and crafted mindfully for you + your dog’s sensitive nose

  • clean formulas

    our products are free from alcohol, dyes, sulfates, parabens and harsh detergents

  • made in USA

    designed in Northern California by a dog-obsessed mom, formula produced in the usa

  • rooted in nature

    our fur-freshening sprays are made from 95%+ naturally derived ingredients.

look good ✿ smell good ✿ do good

a note from the founder: giving back

my favorite companies have always shared one thing in common: a mission bigger than the product. from day one, I knew that wildfur would be no different. I have big dreams for the impact wildfur can make, but I’m starting small where I can: by donating product to the grooming partners at local dog shelters and rescues in northern california.

that way, when it’s time for a meet and greet, the dogs can all feel clean, smell amazing, and be ready for a fresh start (and hopefully a forever home). more to come... stay tuned!

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