bye-bye, bad smells. hello fresher, cleaner, cuddle-worthy pets

about wildfur

wildfur is a fur care essentials line for dogs made to support everyday freshness.

Inspired by sunlit trails, flower fields, and bold minimalism, wildfur is designed to spark joy through playful design and gentle fragrance. With notes of freshly cut flowers, greens, and lavender, wildfur leaves your pup smelling like they’ve just returned from a long hike on a sunny morning. Our gentle, naturally-derived formulas are thoughtfully crafted with high-quality ingredients, keeping cuddle time softer, sweeter, and fresher all day long. No bath necessary!

crafted with care

We teamed up with pet industry veterans in the natural products space to customize a plant-based formula. Our fur-freshening spray uses only 5 ingredients: water, plant-based surfactants (coconut & palm), emulsifier, IFRA-certified fragrance, and preservative. Ingredients you can read and understand.

our story

Meet Naya, our precious shepherd dog.

One day, Naya went for a puppy play date. The good news? She had a blast. The bad news? Upon pickup, she was smelly. We’re talking really smelly— and she brought home this strong, unpleasant odor that hung around our living room.

Naya’s coat (as with all dog breeds!) is super sensitive and packed with natural oils that need to remain protected. The risks of over-bathing your dog are real, so we needed a gentle fragrance spray, and fast.

What we found on the market were outdated options that made Naya smell more like a bad discounted candle and less like a young, fresh, playful pup.

Enter wildfur — where we've set out to create the best smelling, most natural, longest-lasting, and safest dog fur care line. Because dogs deserve our best.

  • gentle fragrance

    inspired by nature and crafted mindfully for you + your dog’s sensitive nose

  • clean formulas

    our products are free from harmful substances, alcohol, dyes, or detergents

  • made in USA

    designed in Northern California, filled and shipped in the midwest, all from a dog-loving family

  • rooted in nature

    our fur-freshening sprays are made from 95%+ naturally derived ingredients.

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